This Sunday August 1st, marks the communicated time for the Tourbillon 1 orders to close.
Unfortunately time has been against us in this final stretch not the least because of Covid restrictions having created a lot of back and forth, thus making events and launch dates unpredictable.
Just this week we were finally able to open our Taipei 101 location after a lockdown has been lifted. We just wrapped up a live virtual event there, but we see it will be a challenge to accommodate each persons time schedule to view the watches with just two days to go. Additionally we are introducing a new retailer “The Limited Edition” in the UK who has not yet received samples to present to their community. We have postponed our Shanghai location and can now finally serve the community there in August. The locations above have community members that have been waiting to join last minute events and we are doing what we can given that the time is ticking.
As an independent watchmaker us along with our partners rely heavily on our communities support.
Today we are hovering at around 100 tourbillons sold. This is less than we had planned for pre-pandemic, however we are extremely grateful for the support all of you have provided us during these challenging times.
The cost of engineering and product development shot into the stratosphere when we decided to take the Tourbillon 1 in-house, but we kept pricing at 7,490 CHF. Although we are far away from recouping our cost it was a project that opened a lot of eyes.
With regards to the above we are asking if anyone is opposed to us extending this order timeline until September 1st, 2021?
A little extension with your blessing would help us a lot in making our beautiful product visible to some more people. A few more sales would also help us get closer to the expected pre-pandemic breakeven. This would also make our suppliers a little happier with some added units in production as they have done so much for all of us. Since we likely will stay far below 200 pcs for this watch, we can still say “very exclusive” indeed😉.
Every community member plays a vital role in helping us bring exciting projects to the world of watchmaking and thus we wanted to reach out to you for permission.
Simply let us know in the comments your feedback.
Thank you
Landon Stirling
Thank you very much for extending. This slipped off my radar but it gave me a chance to get my order in
Thank you all for your input, ideas and openness. This group of passionate supporters is what enables us to bring new, innovative projects like the Tourbillon 1 to market.
It looks like an unanimous vote for extending the timeline of the Tourbillon 1 order window.
If you are enjoying this forum as much as we do, share it with your friends as well as our Facebook group Inside Watch Tok where @Tzuyu Huang likes to leak new developments before I get a chance to write about them 😅.
The greater the community the more we can do for you in the future.
Again, thank you to all that commented here and emailed us directly we will go ahead with the extension.
Please extend the deadline and do whatever you need to sell more units. Good luck!
Dear Herman, I print a tshirt for me with the picture of the T1 ( LJP version) about a year ago and Andi postet it on instagram… Simply spoken, I like your idea.
hi landon,
i have a suggestion:
why don't the current owners of the Tourbillon 1 be the billboard of advertisement for the watch by wearing a T shirt with Horage Tourbillon 1 on it?
wearing a T shirt will surely gives a much higher visibility to the brand than simply wearing the watch on the wrist!
just a thought!
i am open to the extension. i want others to enjoy the Tourbillon as much as i do! and best of luck.
Bravo! Absolutely, do extend the window to give others the chance to participate. Landon and Horage team, thanks for your transparency and honesty in reaching out to your community, many brands wouldn’t! This isn’t just about exclusivity, it is much more about us supporting you to power ahead. Much as I love the exclusivity of a limited run tourbillon, you’re also running a business and as you’ve pointed out there’s a lot of sunk costs in getting such an ambitious disruptive project off the ground. You’ve had your fair share of problems thrown at you, with LJP pulling out and the pandemic hitting, so of course we want to see Horage recoup and surpass what was in plan. My only worry is whether extending by only 1 month is enough of a window…
Thank you very much for asking the community. You also have my full support to extend it by one month. The Tourbillon 1 is really a masterpiece and as many people as possible should be able to enjoy it! Thanks again for making this possible. Although I wear it now for several months already I am still amazed by the watch each time I look at it. 👏👏👏
Echo the majority of the above comments. Whatever number you finally will end up with, it will always be an exclusive watch. Manufacture the Tourbillon as you see fit to stay successful in the future. Thank you for asking. All the best!
Very nice of you to openly ask. I think for the excellent watch you have ended up creating for everyone, extend as long as you need to make sure its also successful from business perspective, or even add new variations.
I would normally be opposed to something which reduces the exclusivity of my watch and would suggest “keeping your promises”, but I totally understand the impact Covid has had on businesses and people everywhere. By all means extend the deadline and thanks for asking for our support.
I am OK with that idea London! All the best. Looking forwards to receiving mine.
Keep it open! We need more Horage Tourbillon 1 watches in the world. It will still be quite exclusive. You’ve done so much in bringing this watch to reality. Best wishes in sharing this with more watch lovers around the world!
Extend it and if required even longer. My suggestion to you would be to extend till Christmas or xxx nos., which ever is earlier. 100pcs are too less for the effort! As a happy customer and well wisher I’m interested in your success with sustainable numbers which enables you to dazzle us with new watches and movements for a long time to come.
I strongly support the idea of a 1 month extension, keeping in mind that it will allow fans and potential supporters time for considering the Horage Tourbillon after returning from vacations and other summertime distractions. A concurrent gentle push and persuasion campaign would also be helpful. It would also make my decision to purchase a third T1 quite easy ;-)
Yes that works for me
Forgive me, as this is just all about taste. The Tourbillon 1 blows me away; the only thing that holds me from preordering is the skeleton dial. I would most likely opt-in for a preorder if this watch would come with a green or blue dial like the Autark (with just an open tourbillon heart). But I understand you can not fulfill everybody wishes 😅😉
It's very nice that you ask the community.
I have a very simple opinion. You should do everything that helps you to be successful.
Keep it up.
As a side note, my "James Tourbillon" (serial number 007 😉) runs perfectly. Thank you very much.
Thank you for even asking. There shouldn’t be any problem with the extension. We do want brands like yours to continue to be creative and be staying around for more.
Wondering for those who those who had placed orders will still be receiving the order ~Aug or Sept?
I say do whatever you need to get it right! :-)