Supersede Order Breakdown

Many thanks to everyone who took part in the first pre-order rounds of Supersede. It's not only an incredible watch but the start of a bright future for the K2 calibre.

To date we have ran two Supersede pre-order rounds. Back in November 2021 we started with the VIP Bird and more recently in April 2022 we had the Early Bird pre-order. It's been a lot of fun preparing for those pre-order rounds and to see the enthusiasm for Supersede grow.

For those who have had a chance to visit us in Biel you know just how special our team is and the projects our little workshop can turn out. Focusing on lean production means we are able to reduce a lot of overhead and deliver performance watchmaking at incredible value. The costs of development are also incredible, therefore each and every watch sold is vital to bringing more to you. At this stage in our company we simply reinvest into more minds, equipment and processes to ensure we keep bringing these creations to life.

In wrapping up the second pre-order round we reached a very important milestone for our company of selling 260 Supersede watches. This number bares significance as its the same number of the total Tourbillon 1's ordered.

260 pieces is very exclusive when compared to the tens of thousands in volume from the Swiss incumbents. For Horage the volume helps us keep going and more importantly for you our Supersede customers you get a very special and rare timepiece.

Some of you have reached out and wanted to know just how things added up for the two pre-order rounds and today I had a chance to tally up those numbers for you.

Dials

Starting with dials we can see that Atoll Blue and the 12:00 White flip flopped between the two pre-order rounds. Atoll Blue was very much talked about in round one, but we noticed that the community was showing a lot of interest in 12:00 White and Boreal Green in the week leading up to the Early Bird pre-order. Boreal Green moved up to third spot in round two. It was interesting to see that Transatlantic stayed put and Jet Stream Grey moved from the 3rd spot in the VIP Bird all the way to 6th in Early Bird.

I would have never guessed the outcome and it just goes to show that it's anybody's guess when it comes to dial colour.

VIP Bird

Dial Colours

• 26.2% Atoll Blue

• 20.3% White

• 19.2% Jet Stream Grey

• 15.7% Boreal Green

• 11.6%Transatlantic Blue

• 7% Black

Early Bird

Dial Colours

• 27.3% White

• 23.8% Atoll Blue

• 20.5% Boreal Green

• 14.8% Transatlantic Blue

• 13.6% Jet Stream Grey

Bracelets

Some of you might recall that when we first announced Supersede it was presented with just a polished bracelet. It was really great that many of you spoke up and asked for a brushed version as well. In saying so we included it in the early voting process and inevitably included the brushed centre link option in the pre-order rounds.

Another surprise was seeing just how close the two rounds were. In the first round we had anticipated more interest in polished centre links, but we can see that wasn't the case at all. In the Early Bird round we did see the polished option gain a bit more interest. However in both rounds the brushed option came out on top.

VIP Bird

• 64.5% Brushed

• 35.5% Polished

Early Bird

• 59.1% Brushed

• 40.9% Polished

Rubber Straps

Across both pre-order rounds the selection for rubber straps remained more predictable, but also quite bizarre as they were exactly the same. We can see the percentage in both rounds were exact to one another, however purple and red flip flopped in round two.

VIP Bird

• 38% Black

• 27% Blue

• 20% Grey

• 6% Purple

• 9% Red

Early Bird

• 38% Black

• 27% Blue

• 20% Grey

• 9% Red

• 6% Purple

What is your take on things?

When you were selecting your configuration did it fall in line with the above data?

Let us know in the comments.

Case Update

If you managed to tune in to last weeks YouTube Live Andi and I shared an update on the Supersede cases.

We have been prototyping different versions of the case and the most recent is to arrive in the coming week however we have some images to share with you.

Our goal has been to continually refine the finish of the case and bezel so that it exceeds expectations. We learned a lot in developing this highly complex construction and in doing so we looked to make some changes that ultimately enable us to arrive at the premium case we had envisioned and that you expect.

A major update for this design was removing the cutouts from the case profile. The reason for this was to remove the chance of dust being collected, ensure a finer finish between brushed and polished surfaces, allow for a crown guard insert and ultimately arrive at a quieter, sleek and sporty look.

We are quite pleased with this first look as the finish is impeccable. Everything just seems so refined.

The Supersede case is incredibly complex with just the bezel requiring 30 production steps to arrive at its finished look. As you can see the bezel is far more crisper than previously.

A point brought up by some of you was that the bezel blocks on the first prototype didn't line up with the seconds markers on the bezel. We have worked to align them as well as better define both the bezel blocks and the laser etching of the numerals.

The sounds of the bezel is incredible and we can't wait to get movements in these cases to see how the this round of prototyping will look like.

We have been prototyping different version and the most recent is to arrive in the coming week.

What are your thoughts on this first look at the recent prototype?

Whats Next?

Next up we look to receive the cases from production. Following that we will start to build the next round of prototypes along with the new micro-adjustment buckle.

Next week on Thursday May 5th, Andi and myself will be back on YouTube live. We look forward to seeing you all then.

Till next time...

Landon Stirling