HORAGE's watch had a case made from 50 grams of pure gold. They decided to sell it not at the inflated industry rates but for a fair price—covering the market value of the material and the slightly higher processing costs. The watch was designed with the same meticulous care and attention to detail as any other high-end Swiss watch, but its price was grounded in reality. HORAGE wanted its customers to feel they were investing in something of true value, not just paying for a brand name.
HORAGE's 'The Golden Ticket' watch, made from 50 grams of pure gold, was sold at a fair price that reflected the true market value of the material and processing costs.
"The Golden Ticket" watch soon garnered attention. Collectors and everyday people alike were intrigued by HORAGE's novel approach. The name itself resonated with many, evoking the idea of gold as a lifeline—a bedrock of value even if life fell on hard times. After all, gold has been the foundation of the global economy for many centuries, retaining value even when empires and rulers rise and fall. A universal currency giving reassurance to the owner, even in times of crisis.
The watch's unique value proposition and ethical stance attracted widespread interest from collectors and everyday buyers alike.
One day, a well-dressed lady customer named Isabella visited the HORAGE factory. She had inherited a sum of money and wished to invest in something meaningful. The story behind "The Golden Ticket" filled her with curiosity. The HORAGE team explained the philosophy behind their creation, emphasizing the ethical position and desire to be more honest and transparent than their competitors.
HORAGE emphasized that gold's intrinsic qualities and value should be accessible fairly, making 'The Golden Ticket' a symbol of honesty and integrity.
"Gold has always been special," they told her. "It's used in technology because it never corrodes and conducts electricity exceptionally well: without it, our modern information age could never have come about! Even though it is synonymous as a symbol of wealth and beauty since ancient times, we believe it should be accessible fairly. This watch isn't just about luxury—it's about value, honesty, and integrity."
Have you ever purchased something not just for its material value but for the values it represents? Share your stories!
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Ha! Never seen this model before. Now that the story is complete, it's safe to say it's as important about the journey as the destination, even though we may not know when we take our first step. Something in line with the story of Horage and the mysterious 'Golden Ticket' I guess. Thanks for sharing.